The number of foreign tourists is increasing! What is necessary for Tokyo, the tourist city, to become the world's number one with the "weak yen" and "easing of tax rates"? SURVIVE2030 [Sponsored]
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About :
The theme of this episode is the tourist city of Tokyo. With border control measures for infectious diseases being relaxed and the yen weakening, the number of foreign tourists is increasing. In 2019, before the spread of the infection, Tokyo had risen to 5th place in the world in the ranking of cities with the number of foreign tourists. What is needed for Tokyo to become the world's number one tourist city, surpassing the world's top countries such as Bangkok, London, Singapore, and Dubai? We will discuss this. We will introduce a detailed analysis by an expert who has been studying Tokyo's urban policies for over 30 years, and the tourism measures that Tokyo is focusing on. We will also interview companies that are promoting the appeal of Tokyo with various ideas to attract foreign tourists. Can Tokyo really become the world's number one tourist city? Guests: Hiroo Ichikawa (Professor Emeritus, Meiji University) Kei Shinohara (Tokyo Metropolitan Government Bureau of Industrial and Labor Affairs Tourism Department) *Affiliation and title are from the time of recording. MC: Patrick Harlan (Pakkun) Sponsored by Tokyo Metropolitan Government (https://tokyotokyo.jp/ja/) ■About Tokyo Tokyo "Tokyo Tokyo" is an icon that promotes the appeal of Tokyo both domestically and internationally. It was created as part of Tokyo Metropolitan Government's efforts to establish a "Tokyo brand" that strongly impresses the appeal of Tokyo as a city. The icon, expressed in calligraphy and Gothic font, expresses the distinctive features of Tokyo, where traditions continuing from the Edo period coexist with cutting-edge culture. To date, over 500 companies and organizations have used the "Tokyo Tokyo" icon as a banner to promote the appeal of Tokyo. For details, such as applying to use the icon, please visit https://tokyotokyo-brand-office.jp/ #TokyoTokyo #SURVIVE2030 #Pakkun #Tokyo Metropolitan Government #Ichikawa Hiroo #Shinohara Kei #Tourism
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