※ This video is part of <Documentary Prime - Capitalism Part 2 Consumption is Emotion> broadcast on September 25, 2012. Why do we live endlessly? It is said that babies remember as many as 100 brands when they are over one year old. The temptation of marketing begins from that time. Starting with kids marketing targeting babies, to women marketing targeting women, the largest consumer group. From sensory marketing that stimulates the peripheral nerves, neuro marketing that delves into the brain, and psychological marketing that delves into our hearts, we live our lives being constantly bombarded with marketing attacks on our whole body. How do they know us so well? We were so foolish that we didn’t even realize that we were being attacked while being helpless. How should we deal with their attacks? Paco Underhill confesses. “This is how we seduced customers.” Paco Underhill, designer of S Department Store, a large shopping mall in Haeundae, Busan - Most shopping malls in the world are the products of space marketing that he planned 20 years ago. Now, the world's best shopping marketer confesses the truth about marketing. He delves into the hidden marketing strategies in the marts and department stores we always go to, and the surprising strategies that attack our subconscious and encourage our consumption. Am I an appropriate consumer or an overconsumer? Find out exactly with the consumption type check. 'What kind of consumer am I?' He also teaches a simple and accurate method to distinguish whether it is overconsumption or not at the moment of purchasing an item. I consume constantly. But I am not happy. Why is that? We consume to be happy. However, the happiness obtained through consumption does not last long. Why is that? What kind of consumption will make me happy? Through psychological insight and experimental approaches, he finds out what inside me encourages consumption, why I keep collapsing, and finds a way to protect myself and consume happily. ✔ Program name: Documentary Prime - Capitalism Part 2 Consumption is Emotion ✔ Broadcast date: 2012.09.25 #GolladyeonDocumentary #DocumentaryPrime #Capitalism #Economy #EconomicDocumentary #Democracy #CapitalPrinciple #Money #Income #Consumption #Overconsumption #Expenditure #Savings #Marketing