The Matrix and Iconic Design – The History of the LINCOLN CONTINENTAL (1961 – 1969)

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Published on Feb 9, 2024
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At the very end of the 1950s, the life of Ford's luxury brand Lincoln was literally hanging by a thread. The brand was part of the MEL - Mercury - Edsel - Lincoln division, which brought Ford nothing but headaches and colossal financial losses. According to some sources, Lincoln lost about $60,000,000 from 1958 to 1960 inclusive, and Ford bosses were almost ready to send Lincoln to the same place where Edsel went in 1959. Only a lucky coincidence helped save the Lincoln brand from complete disappearance, thanks to which the fourth-generation CONTINENTAL was born. This not so trivial story is the subject of the latest issue of AvtoTRENDS... ✔AvtoTRENDS VKontakte: https://vk.com/avtotrendy ✔AvtoTRENDS on Yandex Zen: https://zen.yandex.ru/id/6232c6ba9606... ✔AvtoTRENDS on Rutube: https://rutube.ru/channel/24766199/

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