Industrial design is not just about creating beautiful objects. It is a process that literally shapes our future. The most striking examples of industrial design are the products of Apple. The approach that Steve Jobs and designer Jonathan Ive came up with includes simplicity and functionality. Another example is the famous Eames chairs. In this issue, we will talk about the main secret of Apple design, touch on the history of the Coca-Cola brand and Sony Walkman, and also figure out how industrial design has developed and continues to develop in Russia. Contents: 00:00 What is the episode about 01:25 When did industrial design appear 03:49 Bauhaus design school 04:35 VKHUTEMAS workshops in the USSR 04:56 Chief designer of the USA Raymond Loewy 08:25 Aesthetics of transport 11:17 Streamline trains 13:23 Collaboration with Coca-Cola and the Soviet Union 15:45 Collaboration with the US government and NASA 18:32 Eames chair 20:11 Moka Express coffee maker 20:52 Typewriter and Polaroid camera 22:06 Sony Walkman revolution in design 22:49 Symbols of the times 24:23 Zippo lighters and Vespa scooter 26:10 How industrial design is created 27:46 Industrial design schools today 29:22 Apple design 29:44 What awaits us in the future 31:15 How designers create the Yandex column 34:28 Delivery robots and emotional design 39:31 Implementation of modern trends in industrial design Even more history in Sergey Minaev's Telegram channel: https://t.me/minaevlife For cooperation issues, write to: [email protected] Subscribe to MINAEV LIVE: Minaev LIVE on Telegram: https://t.me/minaevlife Minaev LIVE Shorts: / @minaevliveshorts Minaev LIVE on VK: https://vk.com/minaev_live Minaev LIVE on Zen: https://dzen.ru/minaevlive Minaev LIVE on Odnoklassniki: https://ok.ru/minaev.live MINAEV LIVE podcasts: Yandex Music: https://music.yandex.ru/album/24956069 Subscribe to CHTIVO: YouTube: / @chtivomag Telegram: https://t.me/chtvmag VK: https://vk.com/chtivomag Zen: https://dzen.ru/chtivomag Rutube: https://rutube.ru/channel/42773594/ Podcast CHTIVO: https://music.yandex.ru/album/33674942 #industrialdesign #designhistory #marketing #startingpoint #minaevlive