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To develop the art of memory to unthinkable levels, we must regain the ability to concentrate that we have lost due to the excessive stimuli around us. He is the current world champion of memory, holder of numerous world records and the highest title in the world: the «Grandmaster of Memory-Gold» awarded by the International Association of Memory (IAM) in Memory Sports. He combines his life as a mental athlete with that of a popularizer and content creator on social media to share his techniques and experiences. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx