The LIVE! Story: The Sportswear Company Going After Its First Billion
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Episode #185 of #FromZeroToTheTop tells the story of LIVE! When Gabriel Sens and Joice Sens decided to create Live! - a sportswear brand - there were less than 10,000 gyms in Brazil. A little over 20 years later, there are now more than 40,000 gyms. This growth also boosted Live!, which last year surpassed the R$500 million mark in revenue - and has the potential to double in size soon. 02:20 - The meeting between Joice and Gabriel 05:00 - Another story of entrepreneurship in Jaraguá do Sul 07:40 - What led to opening the business 13:00 - The origin of Live!'s name 16:36 - The turning point for the company 23:30 - A new Live! 30:00 - Verticalization of production and growth 36:16 - How the couple shares the leadership of the company 37:59 - Successful marriage 41:00 - The company's most difficult moment 47:00 - Entering a street race 53:00 - Advice for those just starting out Check out the full list of episodes at: https://www.infomoney.com.br/negocios... Script and presentation: Mariana Amaro InfoMoney audiovisual team: Fabio Teixeira, Felipe Martini, Fernando Lima, Henrique Donadio, Layon Fidel and Thiago Vianna Episode editing: Layon Fidel Multiplatform Manager: Thales Calipo Editorial director: Matheus Lombardi ABOUT FROM ZERO TO TOP: In more than 180 episodes, the business videocast/podcast From Zero to Top tells the story of the entrepreneurs and businesspeople behind the largest companies in the country. In each episode we interview a founder, in a frank conversation about how they started their business, the challenges faced over the years, the uncertainties and the decisive moments for the company. #FromZeroToTheTop #Live
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