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O Boticário is a Brazilian cosmetics and perfume company, a business unit of Grupo Boticário, a holding company chaired by Artur Grynbaum, headquartered in Paraná. It is the largest franchise chain in Brazil, according to the ABF classification in 2020, the Brazilian Franchising Association, with more than 3,700 points of sale, in 1,750 Brazilian cities, and more than 900 franchisees.