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Fuori Brief, the original podcast by Flatmates Agency in which Marcello Ascani and Michele Pagani chat with the best figures in Italian Marketing (and not... maybe, one day, we'll see). Today we interview EVEN the CEO of Fiscozen, none other than Enrico Mattiazzi, in a truly, truly stimulating chat ???????? Listen to us also on the listening platforms: https://linktr.ee/fuoribrief Flatmates links: Website ???? https://www.flatmatesagency.com/ Instagram ???? / flatmatesagency LinkedIn ???? / flatmatesagency Tik Tok ???? https://www.tiktok.com/@flatmatesagen... ???? Commercial proposals [email protected] To participate in the next episodes, send your application proposal to [email protected] 00:00 Introduction 00:54 Who is Enrico Mattiazzi? 06:55 What is Fiscozen? 07:45 How did the idea for Fiscozen come about? 09:14 The 3 VAT categories of Fiscozen 11:51 Fiscozen and the budget laws for flat-rate taxpayers 12:44 Fiscozen and the relationship with private accountants 13:55 Fiscozen's initial investments 15:10 Fiscozen and the international market 16:20 The future economic value of Fiscozen 17:00 Fiscozen's competitors 18:18 How much does Fiscozen spend on marketing 20:49 Fiscozen's influencer marketing 26:25 Fiscozen's results 27:10 Fiscozen's epic fail 31:00 Fiscozen's successful marketing campaigns 36:12 Enrico Mattiazzi's work/life balance 38:14 How is Fiscozen's marketing structured? 39:52 What are Enrico Mattiazzi's inputs? 41:15 Quick questions 43:08 Conclusion