The Future of the Fashion Industry in the Urals and Russia: Brands, Technologies, Ecosystem

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It's My City

Published on Streamed live on May 4, 2021
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Broadcast of a discussion dedicated to the future of the fashion and light industry in Yekaterinburg, the Urals and Russia as a whole. Participants will discuss how to transform the aging light industry into a modern fashiontech business, where production is combined with creativity and technology. This will be an important conversation for all market participants and those interested in the fashion industry, from clothing designers to investors in production. We will talk about what the industry is today, how the state can help market participants (and what it is better not to interfere with), discuss the importance of creating a community and try to outline a roadmap for future changes in the industry. The central presentation of the round table is a story about the BE IN OPEN Institute and its acceleration program, which can accelerate the development of fashion brands and light industry production. The conversation will feature the founder of the BE IN OPEN Institute Alexey Bazhenov, the Minister of Investment and Development of the Sverdlovsk Region Victoria Kazakova, the head of the ASI Center for Urban Competences Tatyana Zhuravleva, the commercial director of Brands' Stores Outlet Maxim Kot, the head of the Urban Initiatives Fund Evgeniya Nesterova, the representative of the Urals brand Dmitry Zalozhnykh, the director of SHIZM Maxim Kotovshchikov, representatives of the SPFPP and "Opora Rossii" and others. The moderator will be the publisher of It's My City Dmitry Kolezev. This conversation precedes the tour of the BE IN OPEN Institute in Yekaterinburg, which will take place on May 29-30.

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