The End of Google Search? Meet Zero-Click, the Next World Marketing Executive Espresso EP.497

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THE SECRET SAUCE

Published on Feb 24, 2024
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The Future of Search Engines is Changing? Google Search, the long-standing market leader, is being challenged by tech companies big and small that hope to capture market share. The turning point is the sophistication of GenAI that is being used to enhance the search experience, helping to analyze answers to be more relevant and faster. Recently, Perplexity.AI, a new startup backed by Jeff Bezos, has created quite a buzz with its goal to disrupt the search engine industry. Follow the latest developments in this episode of Executive Espresso. Time Index 01:07 Introduction 02:53 Changing search behavior 07:13 Perplexity The arrival of the new search engine 10:59 The importance of Perplexity to Google Search 12:59 SGE The adaptation of Google Search 14:25 Zero-Click is a big trend that businesses must keep an eye on ________________ Order the book The Invisible Leader: The Invisible Leader https://bit.ly/buytssbook ________________ Join the channel's Membership by clicking the Join button or clicking the link / @thesecretsauceth ________________ Click to follow and click the bell https://bit.ly/42rTOnw Follow The Secret Sauce on other channels Spotify http://bit.ly/tssspotify Apple Podcasts http://bit.ly/tssapple Google Podcasts http://bit.ly/tssggpod PodBean http://bit.ly/tsspodbean Website http://bit.ly/webtss Facebook / thesecretsauceth Facebook Group / 643054436428079 #GoogleSearch #ZeroClick #GenAI #ExecutiveEspresso #TheSecretSauce

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