ELECTRONICS MARKET LEADER IN RUSSIA Dmitry Alekseev is the founder and president of DNS, one of the largest chains selling home appliances and electronics in Russia. This business started with 25 m² on the 7th floor in Vladivostok, and now has stores IN ALL cities of Russia. Moreover, Dmitry believes that they were just “lucky”. But is it possible to accidentally get into the Forbes list? We discussed: ???? How is a capital entrepreneur different from a regional one? ???? The situation around Wildberries - who is wrong? and how could it have been prevented? ???? Why did DNS swear off entering marketplaces, and now they sell on these platforms? ???? How to manage 2,500 stores across the country from Vladivostok? ???? Why does the owner of the most profitable chain not believe in marketing? ???? How many owners does DNS have and why are they in no hurry to go public? In this episode, Dmitry Alekseev is giving away 5 books about his favorite city, Vladivostok, with his personal phone number! How to win? ✔️Subscribe to @michael_kuchment on Instagram* ✔️Subscribe to the Telegram channel https://t.me/AlekseevDNS ✔️Like the video and share your insight in the comments after watching ✔️Wait for the result! Subscribe on YouTube: / @businessnasalfetke Mikhail Kuchment's blog: / michael_kuchment Dmitry Alekseev's blog https://t.me/AlekseevDNS *Instagram is recognized in the Russian Federation as an extremist organization, whose activities are prohibited in the Russian Federation #business #money #electronics #vladivostok #interview 00:00 Start 00:44 Greetings from Mikhail Kuchment 01:20 Brief history of DNS 02:49 Financial indicators 04:17 Competition and strategy - what is DNS striving for? 07:43 25 m² - what was the very first store like? 8:49 Attack from the flanks - how did a regional company manage to bypass metropolitan brands? 14:22 "Decentralization is forced, but effective" - ​​how does the management model for 2700+ stores work? 21:43 Ideology of DNS management 24:04 DNS success — a pattern or a survivor bias? 25:58 "We made all possible mistakes" — discussing fuckups 28:08 DNS strategy in two slides 29:43 Why are they in no hurry to go public? 33:27 Business from the 90s — did DNS have a "roof"? 39:09 "Stupid name" — how does DNS stand for? 40:00 Why is Dmitry Alekseev skeptical about marketing? 43:24 What challenges does business face today? 44:43 "People were considered a cheap resource — the situation is changing" 48:11 How is consumer behavior changing? 50:42 How do marketplaces affect the market? 54:39 ​​Discussing the situation around Wildberries 58:04 How could this have been avoided? 01:00:21 "Islands of Normality" - How is DNS Changing Vladivostok? 01:06:10 Useful Habits of Dmitry Alekseev 01:07:06 Advice for Aspiring Entrepreneurs 01:10:43 What Books for Entrepreneurs Does the Guest Recommend? 01:12:05 Who Would Dmitry Alekseev Invite to Dinner? 01:12:51 Why Doesn't DNS Use Artificial Intelligence? 01:14:30 Writing on a Napkin - What Is DNS Impossible Without? 01:18:26 A Book Giveaway with Dmitry Alekseev's Number Inside!