The conversational advertising format with Medina Hammouche & Romain Cauchois from BeOp

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Published on Nov 13, 2024

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➡️ https://www.mediamoolah.com ⬅️ receive the Media Moolah briefing, every Friday, to discover how to create the media empires of tomorrow. ————SPONSOR———— Linkaway (https://www.linkaway.co) allows media to create CPC partnerships without technical barriers and with ultra-simplified management. In just a few clicks, you can launch your campaigns, track performance, invoice automatically, and accept payments without constraints. The goal is to give back power to publishers by facilitating click-based monetization, without the complexities of affiliation. Request a demo on https://www.linkaway.co BONUS FOR MEDIA MOOLAH AUDITORS: Linkaway teams offer 1 hour of support on the development of your content to commerce strategy. ————AUDIO PODCAST———— SPOTIFY https://podcasters.spotify.com/pod/sh... DEEZER https://www.deezer.com/en/show/100107... APPLE PODCASTS https://podcasts.apple.com/us/podcast... ———— IN THIS EPISODE———— Ronan welcomes Medina Hammouche ( / medina-hammouche-95672274 ) and Romain Cauchois ( / romain-cauchois-a4775346 , Sales Director and Chief Publisher Officer at BeOp (who joined Collective Audience). In this episode, Medina & Romain look back on the genesis of BeOp, talk about the group's future projects with Collective Audience, and present the conversational advertising format, with the impacts on publishers and advertisers. ————CHAPTERS———— (00:00:00) - Sponsor (00:01:12) - Presentation & introduction (00:06:50) - The 3 poles of Adtech (00:08:30) - BeOp demand side (advertisers / agencies) (00:15:22) - BeOp supply side (publishers) (00:29:35) - Competition vs. social networks (00:35:10) - Results for advertisers (00:42:15) - Results for publishers (00:47:30) - Use of data (00:51:10) - State of the media market (01:01:35) - BeOp's vision of media (01:07:50) - Final questions ————LINKS MENTIONED———— BeOp https://beop.io/ Collective Audience https://collectiveaudience.co/ The episode with Jérémy Parola from Reworld Media • The transition of media groups vers... Parole de Mamans https://paroledemamans.com/ The episode with Augustin Vatus from DC Company https://www.mediamoolah.com/podcast-a... ————MEDIA MOOLAH ?———— Media Moolah explores the future of media with professionals in the sector (online media, creators, podcasters, newsletters, agencies, media execs...). Monetization, upcoming trends, analysis of successes and failures, we will understand together what awaits us in the world of digital media. 🔔 Subscribe to discover the new episodes. ————PARTNERSHIPS & SPONSORS———— Sponsor Media Moolah to introduce your brand, product or service to a qualified audience of digital media professionals (www.mediamoolah.com). To find out more, contact Ronan / ronan-petillon.

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