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The burning truth about LEGO

42,002 views

Petteri Mikkonen

Published on Mar 14, 2024

About :

The painful experience of stepping on a Lego brick, familiar to many, is part of a wider phenomenon that is connected to the long and multi-phased history of the Lego company. The story of Lego began in Denmark when Ole Kirk Christiansen founded the company in the 1930s. The company, which originally produced wooden products, later switched to the production of plastic building blocks, which is what Lego is known for today. Along the way, Lego has faced numerous challenges, such as fires, financial difficulties and personal losses of the founding family, but also achieved significant victories. Innovation and nurturing traditions have played a key role in Lego's development. Over time, Ole Kirk Christiansen and his descendants have developed the Lego brand, expanding its influence into movies, theme parks and the world of video games. At the beginning of the 2000s, Lego was close to bankruptcy, but managed to reform and restore its position in the market. In the renewal process, the focus was on core business, innovation and more efficient production, which turned the company's direction upward again. Lego is an example of how a company can overcome difficulties by focusing on its strengths, innovating and adapting to changing circumstances. Today, Lego is one of the world's largest toy companies, inspiring children and adults around the world to build and create with their imaginations. Timestamps: 0:00 Introduction 1:49 A carpenter's dream born from ashes 6:37 A plastic success story 10:59 The world conquest of plastic blocks 14:39 The LEGO crisis 17:56 LEGO on a new rise Partner: Northcrypto (Incl. Affliate link) If you are interested investing in virtual currencies such as Bitcoin, then I can warmly recommend the domestic Northcrypto virtual currency exchange! Compared to domestic competitors, the costs are moderate and the customer service is handled quickly in Finnish! You can invest here: https://www.northcrypto.com/petterimi... Become an official supporter of Petter's channel! Channel members also get extra content! / @pmikkonen ???? Thank you for watching the video! It means a lot to me! ???? ???? COME TO THE CHAT ????Instagram: / petterimikkonen ????Twitter: / pmmikkonen ???? Facebook: / petterimikkonenvlog ????️ Discord: / discord ???? Website: https://www.petterimikkonen.fi ???? Email: [email protected] ????Shop: https:/ /shop.spreadshirt.fi/pmcrue/ VIDEO SOURCES: ???? Music: Epidemic Sound ????️ Illustration: Storyblocks, Pixabay, Shutterstock ???? Written sources: https://docs.google.com/document/d/1_... ???? Every week new video! ???? Commercial cooperation requests: [email protected] #lego #historia #tulipalo

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