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Contrary to what many people think, Brazil has some billion-dollar companies that stand out on a global level, such as Petrobrás, Itaú and now Nubank. However, there is a Brazilian giant that stands out worldwide and yet is not valued here, being nothing less than the third largest producer in one of the most competitive segments on the entire planet. Buses are a true trademark of the Brazilian people, becoming nothing less than the most used means of transport throughout the country, whether for going to work, studying and even taking longer trips, which consequently makes this market very profitable. And although there is a diversity of foreign brands working in this sector, what most people don't know is that a Brazilian giant quietly dominates this market, namely Marcopolo, which is so powerful and influential that it has become the third largest company in the world in this segment, with a turnover of more than 6.68 billion reais in 2023 alone, a figure greater than several global giants, which is mainly due to its different way of working, which has become an example for several other organizations, becoming a true source of pride for Brazil.