The big Kaufland test: Supermarket or discounter? Marktcheck SWR

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Published on Jul 26, 2022

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Each Kaufland branch offers around 30,000 products - but how good is the range? Marktcheck has taken a close look at price, quality, animal welfare, sustainability and employer characteristics. 00:00 Marktcheck checks Kaufland 02:21 Price check 08:54 The story of the Kaufland founder 10:19 Quality check - food 18:55 Image check 25:57 Quality check - technology 31:55 Fairness check 39:04 Sustainability check ----------- By the way: Since Marktcheck is part of SWR, you can download this video for free via WiFi and watch it offline on the go! ----------- Huge selection at discount prices: This is how Kaufland markets itself to customers. And indeed: with 30,000 products, the Swabian company based in Heilbronn has an extensive range in its stores. Not just food, but also non-food products. SUPERMARKET OR DISCOUNT STORE? Kaufland cannot decide whether it wants to be a supermarket or a discount store. Those who shop at Kaufland rarely have to go anywhere else. Many consumers are not even aware that the stores, like Lidl, belong to the Schwarz Group. With the takeover of many real stores, the company is continuing to expand. Kaufland promises fresh, sustainable products at affordable prices. CUSTOMER PROMISES But what is behind the promises? Marktcheck took a closer look at Kaufland: Is Kaufland cheaper than the competition? A large shopping cart comparison shows whether Kaufland is the cheapest store. What about the quality of the products? In a large test at the SWR Summer Festival in Speyer, 85 consumers tested a popular own brand and compared it with the brand competition. Can the own brand keep up? What is Kaufland doing for sustainability and animal welfare? How does customer loyalty and marketing work? And how do they treat their employees? Author: Nina Rathfelder, Julian Gräfe Image source: picture alliance/dpa Paul Zinken ----------- ►Origin, cultivation and quality of wine: Johannes Zenglein on the road in the southwest How much does... cost? SWR: • Origin, cultivation and quality of wine... ► How healthy are zucchini and watermelon? I Market check SWR: • Video ► Eating in the heat: Healthy and delicious through the summer I Doc Fischer SWR: • Video ► Why does fruit make each other ripen? I Market check SWR: • Why does fruit make each other ripen... ► This is how supermarkets cheat with fruit and vegetable prices Marktcheck SWR: • Video ► Tricks for the freezer: Avoid freezer burn I Marktcheck SWR: • Tricks for the freezer: Freezer... ► Shrinking pack sizes: Less goods for more money I Marktcheck SWR: • Shrinking pack sizes: Less... - ----------- ► More information about the show on our homepage: https://www.swrfernsehen.de/marktcheck/ ► More about Marktcheck on our Facebook page: / marktcheck ► You can subscribe to our channel here: http://x.swr.de/s/13x1 ► You can find more about our Ökocheckers on Instagram: / oekochecker ► Comments are welcome - but please observe the netiquette: https://www.swr.de/home/netiquette-10... ► Legal notice: https://www.swr.de/impressum/ #Kaufland #Test #supermarkettest

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