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The Art of Living Yüce Zerey TEDxIzmir

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Published on Apr 8, 2020

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In this speech, Yüce Zerey tries to raise awareness by emphasizing the transience of life and the sadness it creates, and presents his ideas on what a person should do to realize themselves. Yüce Zerey was born in Bursa in 1979. He completed his middle and high school education at Bursa Boys High School. He studied economics at Bilgi University with a scholarship and received his BSc Economics degree from the London School of Economics with a scholarship. He completed his master's degree in economics in English at Marmara University and his MBA at Bilgi University. He started his career at Bilgi University, where he graduated, and worked as a marketing manager within the MBA programs. He then worked as a marketing manager and leader at Ülker, Turkish Airlines, The Coca-Cola Company and Unilever, managing numerous processes and projects. Yüce Zerey continues his professional life as the CMO (Chief Marketing Officer) at Hepsiburada. In addition to his marketing career, which has earned him more than 130 local and international awards, he has been teaching marketing management and interactive marketing at Bilgi University for 18 years. Zerey, who writes weekly columns in the Radikal newspaper and CNN TÜRK, published the books The Profesyonel (Doğan Novus) in 2014, Return to Factory Settings (Doğan Kitap) in 2016 and Mima (Doğan Kitap) in 2019. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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