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Influence permeates every moment of our lives. If you want to effectively control the decisions of others and want to know when they are being influenced, or if you want to effectively defend yourself against it, then this video is for you! University professor Robert B. Cialdini has dedicated his life to researching influence and persuasion. In his book Influence, he writes about the psychology of influence and presents the 6 principles that work instinctively on almost all people! In this video, you can learn about the first 3 principles and their use: The principle of reciprocity The principle of commitment and consistency The principle of social proof By knowing these influence techniques, you will not only be able to effectively direct people to where you want them to go, but you will also notice when they are being used on you.