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The show features 100 contestants who must complete 15 levels, and those who do not answer correctly are eliminated. The questions asked during the quiz are first asked to the general public. The questions are ranked based on the percentage of correct answers; questions with a lower percentage – which fewer people were able to answer correctly – will be at higher levels. Thus, in the final, 15th round, the question that only 1% of the participants were able to answer correctly will be asked. Whoever successfully reaches the end of the game can leave with a cash prize.