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It has shaped my generation: advertising television! Countless childhood memories are associated with both the colorful films and the advertising breaks in the form of short sketches and episodes: Uncle Otto, the Bavarian lion, Äffle and Pferdle, the Saarlodris, Telemiezen and -bären, Professor Balthazar, Ute, Schute, Kasimir and the Mainzelmännchen were welcome guests in our living rooms and for many of us, companions from childhood through puberty and into adolescence. My aim is to capture these memories and make them accessible to everyone again. Accordingly, I naturally have no rights to the image and sound material posted here, but I also have no commercial intentions; I simply want to archive our cultural past. The material you see here was collected by me over ten years in the form of advertising blocks and fragments posted on YouTube, arranged chronologically and thematically and homogenized in image format. I was careful to preserve as much of the zeitgeist as possible - station idents, transitions, short messages, etc. - so that the long-gone era of program announcers and interval fillers can be rediscovered. With that in mind, have fun guessing the adverts with Klementine, Tilly, the Knorr family, the Maggi chef or Gard hair studio, Melitta and Persil men, because then you know what you've got: Good evening! PS: My greetings go to all uploaders to whom we owe each and every one of these treasures: Thank you very much, you heroes of digitalisation!!!