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In this episode of the Autobranchens Podcast, we talk to Morten Buus, director of Techno Denmark, about how the purchasing association has achieved success in the auto industry and his visions for the future. Morten shares his journey from many years of experience in the industry to the role at Techno Danmark and discusses the strategic initiatives that will strengthen the association's value to the members. From international collaboration and digitization to increased loyalty and a stronger network - we look at how Techno Denmark continues to develop in step with the industry's changing landscape.