Tay Dantas shares the strategies behind the success of G4 Educação - Papo Social Media

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mLabs

Published on Sep 6, 2023
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???? The second season of Papo Social Media is on air - and now, how about understanding the logic and strategy behind great marketing cases on social media? For this super premiere, we invited Tay Dantas, Managing Partner of Brand and Marketing at G4 Educação. Want to learn more about the strategies of one of the biggest cases of the moment? Press play and tune in! 00:00 Introduction 01:10 Who is Tayana Dantas? 01:48 The challenge of inserting G4 Educação on social media 07:10 Strategy of the brand's multiple profiles on social media 14:50 How did including the partners' images help the brand's success? 18:48 Authenticity crisis on social media 23:50 TikTok X Instagram X LinkedIn in generating leads for the brand 30:35 Integrated strategy between the social media and sales teams 35:00 How to plan a strategic content agenda? 44:07 Creating captions with artificial intelligence 47:37 Can performance campaigns hinder my engagement? 53:18 Creating content in stories 56:20 How often to analyze results 01:03:18 Is a presence on all social platforms essential? 01:04:35 Does quantity beat quality when it comes to content for social media? 01:07:52 Do all brands need to have creator leaders on social media to be successful? 01:10:22 Advice for new brands #socialmedia #podcast #rafaelkiso #g4educacao #mlabs #midiassociais #redessociais #paposocialmedia

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