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The new TV commercial "Smile Platinum Pack" featuring artist Tatsuya Ishii will begin airing in the Kanto area on the 16th. In this new commercial, Ishii is seen powerfully singing the hit song "Just Because You're There" by Kome Kome Club while gazing at the blue sea, sky, and greenery that spread out before him on a beautiful beach with abundant nature. The commercial conveys the news of the "Smile Platinum Pack" campaign, which brings together Japan's best-selling black vinegar and Samedama, and the message "Let's go with a smile." In addition, "Just Because You're There," which was chosen as an anthem to encourage the user generation, has been re-recorded with a more mature arrangement that suits the life-sized Ishii. Even now, more than 30 years after its release in 1992, pay attention to Ishii's singing voice as he majestically sings the new version of the classic song, which still shines as brightly as it did back then.