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Even today it is often heard - I ask for a friend, I buy for a friend. From whom, in fact, do we hide our bad taste and why are we ashamed? Kitsch is seductive, inspiring for the senses and sticky for the soul. It has also been called the art of happiness, fate and the blocker of consciousness and conscience. However, what happens when kitsch and junk, terms originally associated with low-value literature, become the dominant current in culture? What does a kitsch lifestyle look like, that is, a mentality shaped by the hyperproduction of goods and ideas? Milena Dragićević Šešić, professor emeritus, talks with Milan Nikolić about all of this, and primarily about masking personal affinities when we are aware that they can offend the environment; Ivan Medenica, professor at FDU and Mirjana Nerandžić, poet. #Tabu - Fridays at 21.00 on #InsajderTV Just watch us on number 17 on SBB and Total TV, number (1)18 on MTS, number 24 on Supernova and number 11 on Yettel. Follow us at https://insajder.net and on social networks: Facebook / insajder.net Twitter / insajder_net Instagram / insajder_net