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In this video, Professor Petronio Castro addresses the topic of SWOT MATRIX or SWOT MATRIX, a super important topic for public examinations and publicizes the targeted online courses. Online Courses: http://www.petroniocastro.com.br Download the PDF of this class: https://tinyurl.com/mpzrkvks SWOT analysis is a public domain tool of undetermined origin DEVELOPMENT or USE - area of company domain GROWTH or IMPROVEMENT - area of potential use MAINTENANCE or CONFRONTATION - area of confrontable risk SURVIVAL or DEACTIVATION - area of accentuated risk An IDEAL BUSINESS presents many opportunities and few threats; A SPECULATIVE BUSINESS presents many opportunities and many threats; A MATURE BUSINESS presents few opportunities and few threats; A RISKY BUSINESS presents few opportunities and many threats.