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If you think you are being green, it turns out that 'eco', 'bio' or 'certified green' product is not as sustainable as the packaging suggests. Young people in particular are prepared to pay a little more if they pollute less. But don't be fooled. It is often a marketing trick. It is called 'greenwashing'. We will explain it to you. We would like to thank the following people for their input and critical reading of the script: - Maarten Pieter Schinkel (professor of Competition Economics and Regulation at the University of Amsterdam) - Rob Jacobs (lecturer-researcher at the Future-proof Financial lectorate of Zuyd University of Applied Sciences) - Martijn Zoet (lecturer Future-proof Financial at Zuyd University of Applied Sciences) More videos? Subscribe, turn on your bell ???? and join the conversation! https://bit.ly/2PJk8Xg Also follow us on: Insta: / nosop3 TikTok: / nosop3 Long story short, our daily podcast: https://www.npo3fm.nl/podcasts/lang-v... Twitch: / nosop3 QUESTIONS/TIPS/IDEAS? We would love to hear what you think of the news and our explanations, let us know in the comments! Or email us: [email protected] NOS is the largest news organization in the Netherlands. At NOS op 3 you will find news every Saturday that you should not have missed. We investigate news from your world for you. You will also find explanations of the news here.