Survival Strategy Amidst Falling Consumer Purchasing Power

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Published on Sep 26, 2024

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The number of middle class people in Indonesia is shrinking. It has decreased by 9.48 million people in the last five years. Companies are starting to feel the impact. Sales are getting harder. Market pull is not as strong as before. Stocks in warehouses are piling up, and some are even threatened with bankruptcy. So what should companies do? It turns out that similar conditions do not only occur in Indonesia, even developed countries have experienced the same thing. Interestingly, the companies there have not only managed to survive, but have even succeeded in that condition. What are they doing? Let's find out. Disclaimer: This video is a simple review of business or industrial phenomena for the general public to use as learning material or reflection. Although it uses various reliable references, this video is not an academic manuscript or journalistic work. Reference Source: Andriesse, E. (2024, September 9). Middle class purchasing power could weaken due to government policies. Kompas.id. https://www.kompas.id/baca/ekonomi/20... Aram, C. (2024, March 3). Middle class frugality. Kompas.id. https://www.kompas.id/baca/ekonomi/20... CNN Indonesia. (2024, August 8). Signs of declining middle class purchasing power. CNN Indonesia. https://www.cnnindonesia.com/ekonomi/... DiChristopher, J. (2024, July 29). Pressured by inflation, layoffs, middle class purchasing power worries entrepreneurs. CNBC Indonesia. https://www.cnbcindonesia.com/news/20... McKinsey & Company. (nd). Capturing the world's emerging middle class. McKinsey & Company. https://www.mckinsey.com/industries/r... Purbaya, R. (2024, August 30). The real impact of the middle class downgrading, economic growth is at stake. Bisnis.com. https://ekonomi.bisnis.com/read/20240... StudyCorgi. (nd). Coca-Cola company: The product diversification strategy. StudyCorgi. https://studycorgi.com/coca-cola-comp... The Conversation. (2023, September 12). Indonesia's middle class is falling: A warning sign. The Conversation. https://theconversation.com/jumlah-ke... The Strategy Institute. (nd). Coca-Cola's global dominance: Decoding the beverage giant's business strategy. The Strategy Institute. https://www.thestrategyinstitute.org/... Blue Ocean Competition. (nd). About Blue Ocean Strategy. Blue Ocean Competition. https://blueoceancompetition.org/abou... BBC News Indonesia. (2024). Indonesia's middle class is falling: A warning sign. BBC News Indonesia. https://www.bbc.com/indonesia/article... Dr. Indrawan Nugroho is the CEO and Co-founder of CIAS, an innovation consulting firm with a mission to empower corporate talents to design, develop and implement innovations to improve company performance. Visit: https://www.cias.co https://www.indrawannugroho.com My contact: https://bit.ly/Kontak-Indrawan-3 Follow me at: / indrawannugroho / indrawannugroho #corporateinnovation #cias #strategibisnis #konsultaninovasi

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