In the span of 30 years, many things change dramatically. How much has the world changed? This project will look at the changes, using newspaper inserts and footage from that time. ■ Surprise: Strong yen sales 30 years ago!? Foreign tourists scream Kumazaki Fuuto, anchor: About 30 years ago, the strong yen meant that there were many sales with cashback. Imported goods were often on sale at supermarkets, so the times are completely different from now. The yen exchange rate on May 9, 2024 was in the late 155 yen range per dollar. In March 1995, the exchange rate was 88.38 yen per dollar. By the way, the highest value was 79.75 yen per dollar the following month. Mr. Ulve, you were in the United States at that time, right? Tanaka Ulvekyo Sports Psychologist (PhD): That's right. I was living in the United States when I graduated from graduate school, and everything was cheaper there. Rent was cheap, and it was a time when it was really profitable to receive money in yen. Kumazaki, anchor: I'd like you to see some footage from that time. Foreign tourists: "I've always wanted to come to Tokyo, but I've been saving money because it's so expensive." The opposite of today, they lamented the high prices in Japan. Because of the strong yen, imported goods were sold very cheaply, and foreign beer was 100 yen per bottle. Not only that, imported houses were also a bargain. There was even a consultation center for personal imports. A customer: "There are a lot of cute and cheap children's clothes overseas, so I'm thinking of using more." Customers would look at catalogs and apply by fax, etc. ■ What was on the flyer during the heyday of the flip phone? The iPhone's arrival in 2005 (Heisei 17) was a huge frenzy. The flip phone was still in its heyday. "For those who want great calls and communication, sorry to keep you waiting!" There was also "Chaku-Uta." A few years later, in 2008 (Heisei 20), the black ship of the mobile phone world, the iPhone, had finally arrived in Japan. Before the iPhone was released, about 700 people lined up at Omotesando. By the way, the person at the front of the line had been waiting for three days. On the day of the launch, about 1,500 people gathered. "We have no choice but to ride this big wave." When people got their hands on the iPhone, which had just arrived in Japan, they were unusually excited. Some people even took commemorative photos with their grandchildren. This man immediately made his first phone call on the iPhone. The other person was... "Hello." "I can hear you, I can hear you." The girl in front of me. By the way, the person who reported this news was announcer Ayu Yamauchi (32 years old at the time). Anchor Ayu Yamauchi: "For example, just press it... ahhh." "I'll touch it a little. I wonder if they don't like my fingerprint... It's not a fingerprint, but the touch panel is surprisingly responsive... Ah, I did." Since there was no culture of touching, the presentation began without even knowing how to do it. ■Shock The high interest rates before the bubble burst continued, and in the summer of 1990 (Heisei 2). The interest rate on a fixed-term savings account at the post office after 10 years was 8.64%. For example, if you deposit 1 million yen, it will be 1.86 million yen (before the transaction) after 10 years. Anchor Inoue: Mortgages are outrageous, aren't they? Looking back on 30 years in 5 minutes is a bit rushed, but... on the other hand, it wouldn't be strange if we were to return to this era in about 30 years' time. It's not impossible. Holancaster: But the way the population increases is different, so it may be something we've never experienced before. ================= <Profile> Tanaka Urve Kyo Sports psychologist (PhD) Olympic medalist Specially appointed associate professor at Keio University Head of iMiA, a learning environment for athletes ▼TBS NEWS DIG Official website https://newsdig.tbs.co.jp/ ▼Please subscribe to our channel! / @tbsnewsdig ▼Information provided by "TBS Insiders" https://www.tbs.co.jp/news_sp/tbs-ins... ▼Video provided by "TBS Scoop Post" https://www.tbs.co.jp/news_sp/toukou.... #News #news #TBS #newsdig