We are manipulated and seduced every day - in the supermarket. "Einstein" shows why the tricks work and how to beat the bargains. We explain how a single purchase can lead to a precise customer profile and what this means for the possibilities of Cumulus & Co. We also accompany a very special crash test: Swiss engineers determine the load limit of shopping carts - and involuntarily break a world record in the process. ???? Subscribe to SRF Einstein now on YouTube ???? https://www.youtube.com/srfwissen?sub... 00:00 ???????? Supermarket - how it manipulates and seduces us every day 04:18 ???????? The tricks of the seducers Promotions, labels and artificial scarcity are the evergreens of supermarket operators. Brain researchers know why it works: shopping triggers a rollercoaster of emotions - happiness, relief, but also pain. Neuromarketing is the name of the research that aims to find the buy button in our brain. 10:19 ???????? The strategies for shopping 40,000 items are overwhelming: without a strategy, we simply wouldn't be able to find our way around a large supermarket. "Einstein" sends three customers shopping and analyses their shopping strategy with a psychologist. 16:39 ???????? The shopping cart scourers Show me what you buy and I'll tell you who you are! The "Einstein" presenter sticks her nose deep into other people's shopping carts: together with a consumer researcher, she is supposed to find out the gender, age and profession of the shoppers based on a single purchase. The result is astonishing and shows: with the flood of data from Cumulus & Co., profiles can be created that make us truly transparent. 22:42 ???????? The future of the supermarket More experience, more "food theater", more customer care: This is how retailers are preparing for the fight against online retail. Will it really work? A pilot test in Brugg should show it. 27:29 ???????? The Wägeli crash tests 350,000 km mileage with a lifespan of 25 years: shopping carts are so robust that even experienced test engineers reach their limits. "Einstein" on the first high-speed crash tests with shopping carts and an involuntary world record. More about the program: ► 6 tricks that supermarkets use to seduce us https://www.srf.ch/sendungen/einstein... ________________________ This is SRF Einstein: We tell stories that inform, educate and entertain. There are hardly any limits to the range of topics. Everyday phenomena and mysteries are just as important as complex scientific topics. We create connections to bridge the gap between everyday life and science. Come with us on a fascinating journey into the world of knowledge. ???? The "Einstein" moderation team on Insta: ► Kathrin Hönegger: / kathrinhoenegger ► Tobias Müller: / tobias._.mueller MORE KNOWLEDGE, EVERY WEEK –––––––––––––––––––––––––––– ???? Subscribe to SRF Wissen on YouTube now and activate the bell: ► https://www.youtube.com/srfwissen?sub... ???? More knowledge can be found here: ???? Knowledge to read: https://www.srf.ch/wissen ???? Knowledge to listen to: https://www.srf.ch/audio/themen/wissen ???? Knowledge to watch: https://www.srf.ch/play/tv/themen/wis... ________________________ ????Channel info: Discover, experience, understand, be amazed – that's SRF Wissen on YouTube. Here you will find fascinating videos from the fields of knowledge & science, environment & sustainability and health, nature & animals. All bundled on one channel. ______ Social Media Netiquette from SRF: ► https://www.srf.ch/social-netiquette #SRFWissen #SRFEinstein #Society #Supermarket #KnowledgeProgram #SRF #Doku #ExperienceKnowledge