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Fares Abu Ali tells the story of his dream of entering the world of trade and entrepreneurship by opening a sportswear store in partnership with his friend, and then establishing the Offside sportswear brand, which was lucky to be on the shirts of players in the Roshn League clubs and some Arab clubs, after which he made the bold decision to open a sportswear factory. Podcast Alam Accounts: Twitter (X): https://x.com/podcastalam TikTok: https://www.tiktok.com/@alam.podcast?... 00:00 Suspense 00:35 The beginning Fares' childhood 01:00 01:17 The beginning of the business idea 05:14 Targeting sports tournaments 06:50 The difficulty of searching for information 07:35 Obtaining funding 09:13 Fares and his father 10:25 Market study 11:20 Searching for a store 12:49 Renting a store and then launching 13:00 The reason for naming Offside 13:55 Specializing in football 16:40 Searching for equipment and decoration 17:06 The employee and business 21:11 The end of the budget 22:20 Searching for other funding 24:28 The opening and advertising method 25:25 Blackberry contributed to marketing 28:03 Store management And the goods 31:47 Opening the second and third branches 32:57 The trip to China 39:17 Choosing goods from China 40:41 The first tough loss 41:36 Returning to square one 43:22 Creating the Offside brand 46:37 Entering the Saudi League 50:25 Reaching Saudi and Arab clubs 55:50 The most prominent problems after the spread 57:55 Establishing a clothing factory 1:05:00 Opening a padel court 1:09:00 Problems of padel courts 1:11:00 Conclusion