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Why is it important to strengthen sales performance? Sales performance is a crucial aspect in any company, whether large or small. In a small company, it is the entrepreneur who must develop strategies to sell more and better, and in a large company, it is the management that must put emphasis on this aspect. Selling is the last stage of the sales and marketing process, and it is the last step before a customer truly becomes a loyal customer. Therefore, selling is the most essential part of the process. Sales performance depends on many factors. And of course, the sales team is the most fundamental factor. You and your team must be prepared to answer potential questions from the customer. There must be a plan for how you can help the customer make the right decision.