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In this twelfth webinar, moderated by Giuseppina Pascuzzo of StreetLib, we explored the topics of editorial promotion and online book positioning, starting from the importance of digitalizing formats and processes and then moving on to the analysis of the tools and services available today to independent publishers and authors, such as metadata, social media marketing and Amazon Ads. With us are two special guests: Eugene Pitch, independent author of thrillers and self-publishing manuals and founder of the site ScrivoFacile.com and Nicolò Trecci, director of publishing houses and business consultant expert in digital editorial transition. StreetLib Explore is a series of free webinars to help all Publishers explore and understand the potential of the StreetLib platform, and how it can help them seize the many opportunities of a publishing world that is becoming increasingly digital and fluid, both in formats and in business processes.