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Today we explore the power of Meta Ads in electoral contexts, analyzing the success story of Elly Schlein's Primaries. With us Paolo Santanicchia, Meta Ads Specialist, who tells us about his journey in digital and the advertising strategies behind this campaign. We will talk about the psychological approach, KPI analysis and resource optimization for a winning electoral campaign. ???? DIGITAL ROUNDUP Claude from Anthropic imitates your writing style: revolution or risk? OpenAI launches ChatGPT Pro: new o1 model at $200 per month Elon Musk sues OpenAI: clash over the transition to for-profit Black Friday 2024: Historic record with 74.4 billion dollars online #digitalculture #metaads #politics 00:00 INTRO 00:14 We interview Paolo Santanicchia 01:03 How did your professional path in the digital world begin? 06:29 What do you do, and how did the collaboration to manage the Meta Ads for Elly Schlein's primaries come about? 09:23 What was the advertising strategy for the election campaign? 11:59 What were the KPIs to evaluate the performance of a campaign whose results would only be seen at the end? 16:07 What is Digital Culture for you? 19:16 DIGITAL LISTING ----------- Read the news on: ???? https://news.culturadigitale.live/ ???? Follow us on social media / culturadigitale.live Watch the episodes on: ???? / @cultura-digitale Follow the program live on Saturday at 3pm on: ???? https://live.radiocastelluccio.com/ ???? https://www.radiocastelluccio.com/asc... Join the community: ???????????????? https://t.me/culturadigitale Participate in the program: ???? write to [email protected] ❤️ Support us: https://www.spreaker.com/podcast/cult...