Strategies for setting your selling price

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Sebrae Talks

Published on Premiered Feb 11, 2021
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???? ACCESS THE FREE COURSE ???? https://www.sebrae.com.br/sites/Porta... ↩️ (CLICK ON THE LINK) SebraeTalks, Sebrae's content channel! Hey entrepreneur, how are you? Tell me, do you know how to correctly calculate your selling price? ???? This is a recurring question among entrepreneurs, but I'll tell you something: it's not rocket science! ???? Knowing how to set the selling price is as important as the quality and marketing strategy used to market your products and services. Many entrepreneurs, however, have doubts about whether the established value is really fair and competitive. Thinking about making the process easier, we brought economist Ivan Gargur to bring you some strategies to help you set your selling price. ???? Are you curious? Check out these timestamps: ???? ???? (01:03) ➡️ Outline your company's objective first and foremost! ???? (04:41) ➡️ Be careful when setting your profit margin above your cost. ???? (04:52) ➡️ Keep an eye on your competition! ???? (07:22) ➡️ Perception of value: How does the customer perceive your product? ???? (08:36) ➡️ Change your strategy according to new market situations ???? (09:50) ➡️ Articulate the profit margin of your complementary products ???? (11:07) ➡️ Penetration Price ???? (12:50) ➡️ Skimming Price ???? (15:07) ➡️ Fraction the price as a sales strategy ???? (15:31) ➡️ Differentiation ???? Remember: Together We Will Always Be Stronger. ???? ???? See much more content on our Instagram: /sebraeatende ???? Visit our website and see new content first hand: https://www.sebraeatende.com.br ???? Check out our community here on Youtube: https://bit.ly/comunidadesebraetalks ???? Access Sebrae Talks Pinterest: /sebraeatendeba

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