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In this TEDxTalk, Gabriela Ganem talks about the importance of personal image in your life and shows how to use it to your advantage - spending more money and without dieting. She graduated in design from Puc-Rio, with a double major in visual and product communication, has a specialization in Fashion Styling from the London College of Fashion and an MBA in marketing from IAG at PUC-Rio. These are relevant qualifications, but none as important as her training and experience in image consulting. It was in this that Gabriela discovered her calling. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx