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Some companies or people don't become symbols by chance. They follow a pattern. This pattern starts with WHY. It starts with purpose. If you follow your why, others will follow you. ???? WHAT WILL YOU LEARN IN THIS EPISODE? The importance of having a WHY behind WHAT we do; Why we need to start with WHY; How the Golden Circle concept works; Example of Apple's WHY; Difference between manipulation and inspiration; How GM lost a lot of money because of promotions; Story of the crew hired by adventurer Ernest Shackleton; Difference between purpose, mission and work; Why we can't have the purpose of making money; Competing with yourself makes people identify with your WHY; How to make an impact on the world with your WHY through your WHAT; Example of Harley-Davidson's WHY; What is the relationship between WHY and belonging; No one creates a WHY, but rather discovers it; Everyone has a WHY; History of the Japanese factory hammer; Who is this book for; Phrases from the book to put on a billboard; Practical exercise for the listener to fill in their own Golden Circle. ???? Be part of the ResumoCast SUPPORTERS TRIBE and help us leave a legacy for the nation of Brazilian entrepreneurs: https://www.resumocast.com.br/apoiase ???? Buy the book on Amazon: https://amzn.to/3dnSslj ???? Want to search and share SNAPS about books for entrepreneurs? Discover the best ranking of business books in Portuguese: https://www.resumocast.com.br/RANKING ????️???? WHAT IS RESUMOCAST? ResumoCast is the largest podcast in Brazil about entrepreneurship books. We summarize and discuss the best books for entrepreneurs weekly. Every Monday a new episode. Our mission is to “empower humanity with the knowledge of books”. ???? Official website: https://resumocast.com.br ???? FOLLOW US ON SOCIAL MEDIA Facebook: / resumocast Instagram: / resumocast Twitter: / resumocast LinkedIn: / resumocast #startwithwhy #purpose #selfknowledge