A prominent name in the Marketing industry in Vietnam over the past 10 years. Honored as the only Vietnamese and one of the 50 most influential CMOs in Asia 2021 according to Campaign Asia. Mr. Hung Vo is known for many roles such as CMO of Biti's in the period 2016-2021; Founder and CEO of Dentsu Redder - the largest creative agency in Vietnam, the agency behind famous media platforms such as Di De Tro Ve, Proudly Made In Viet Nam, Chuyen Cu Bo Qua, Di Ve Nha... He is also the founder of many educational platforms such as Young Marketers, founding member of the Young Advisory Board of Fulbright University Vietnam, a founding member of the founding board of Embassy Education and Future Impact Academy. With nearly 20 years of experience, Mr. Hung Vo came to Young Marketers Podcast with personal sharing about his career perspective: "I am very hesitant to share about Marketing because in the process of working from knowing to not knowing, from knowing to not knowing, the further I go on this Marketing path, the more I feel that my understanding of this profession is only enough for my experiences at a specific stage..." - A gentle approach that Mr. Hung Vo brings to the conversation. But for those who listen to this special episode, somewhere you will see his enthusiasm for the profession, a passion so full that it feels like it is being poured into the next generation of young marketers in Vietnam. "Understand to love" or "Let love lead the way" is Mr. Hung Vo's own career perspective, not only expressed in the way he approaches finding the truth about consumers, but also the way he applies it to any other marketing activities at the agency or client. In this podcast episode, Mr. Hung Vo will share about the following topics: What is the mission of a marketer? The story of applying empathy in the platform "Go To Return"? How did 6 seasons and 6 campaigns pass just to help him better understand the word "Return"? How is a marketer who understands consumers different from a marketer who loves consumers? Lessons learned from failures at Minh Long and Biti's Hunter? The future of marketing: From 4Ps to 4Es? --- You can also listen and follow the Young Marketers series at: ► Spotify: https://spoti.fi/3IZVsnK ► Apple Podcast: https://bit.ly/YMP_Applepodcast ► Voiz FM: https://voiz.vn/play/2043 ► TikTok: / youngmarketers ► Youtube: https://bit.ly/YMP_Youtube ???? Episode 3: "Discover the valuable insights behind Pepsi Ngo & other outstanding marketing campaigns" at: • Discover the valuable insights behind... ???? Episode 4: "The 5-step process of finding and developing demand at Unilever & Nestlé" at: • The 5-step process of finding and developing n... ???? Episode 5: "What can we learn from 2 veteran research experts with nearly 20 years of consumer research experience" at: • What can we learn from 2 research experts ... Accompanying Young Marketers Podcast season 1 is broadcast partner of Vietcetera, media partner of Brands Vietnam, Advertising Vietnam & Future Impact Academy. Young Marketers - Building future purposeful marketing leaders since 2013. #YoungMarketersPodcast #YoungMarketers #RealStoriesRealLessons #Season1 #Back2Fundamental