Starbucks sales in various countries including Indonesia have plummeted. Starbucks' business is also faltering. Is this because of the boycott? It could be... although several parties, including Starbucks itself, deny it. Whatever it is, what is certain is that Starbucks is facing a serious challenge, to the point that Howard Schultz, the founder, has to step in to overcome it this time. What's going on? And what is Schultz's strategy to save Starbucks? Let's find out. Disclaimer: This video is a simple review of business or industrial phenomena for the general public to use as learning material or reflection. Although it uses various reliable references, this video is not an academic manuscript or journalistic work. Reference Source: CNN. (2024, May 1). Starbucks reports second quarter earnings for 2024. https://edition.cnn.com/2024/05/01/bu... Vox. (2023, December 13). Starbucks boycott: How Israel-Palestine conflict is affecting market value. https://www.vox.com/money/2023/12/13/... New York Post. (2023, December 7). Starbucks loses $1.2B in market value amid boycotts over Israel. https://nypost.com/2023/12/07/busines... Kompas. (2024, January 15). The effectiveness of boycotts in the market. https://www.kompas.id/baca/ekonomi/20... Bloomberg. (2024, April 30). Starbucks sales slump as customers pull back globally. https://www.bloomberg.com/news/articl... Kompas. (2024, May 12). Competition between local and international coffee chains is getting tighter. https://www.kompas.id/baca/ekonomi/20... Kompas. (2024, February 2). Indonesia's coffee potential in the global market. https://www.kompas.id/baca/nusantara/... Kompas. (2023, October 22). Coffee, hanging out, and the passion of the Gen Z and millennial industry. https://www.kompas.id/baca/ekonomi/20... Forbes. (2024, May 6). Down 22% YTD: What lies ahead for Starbucks stock? https://www.forbes.com/sites/greatspe... Fortune Indonesia. (2024, May 6). Many outlets closed, former CEO forces Starbucks to improve. https://www.fortuneidn.com/business/d... Katadata. (2023, December 13). Starbucks Indonesia: Story of the big effects of boycott, sales plunge 35%. https://katadata.co.id/berita/industr... Tempo Travel. (2023, December 13). Boycotts rampant, Starbucks Indonesia says stores are quieter and partners are affected. https://travel.tempo.co/read/1828474/... Tempo Gaya. (2024, May 12). Want to be a barista like Mikael Jasin, the 2024 World Barista Championship champion? Here are the tips. https://gaya.tempo.co/read/1866855/in... Time. (2023, December 12). Ex-CEO Howard Schultz says Starbucks needs to refocus on coffee as sales struggle. https://time.com/6975167/ex-ceo-howar... CNBC Indonesia. (2024, May 6). Boycott successful, Starbucks market value drops Rp278 T after performance release. https://www.cnbcindonesia.com/market/... Dr. Indrawan Nugroho is the CEO and Co-founder of CIAS, an innovation consulting firm with a mission to empower corporate talents to design, develop and implement innovations to improve company performance. Visit: https://www.cias.co https://www.indrawannugroho.com My contact: https://bit.ly/Kontak-Indrawan-3 Follow me at: / indrawannugroho / indrawannugroho #corporateinnovation #cias #strategibisnis #konsultaninovasi