Sponsorship: the company at the heart of social and environmental issues - Conference

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Université Jean Moulin Lyon 3 “Université Jean Moulin”

Published on Nov 22, 2024
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Patronage: the company at the heart of social and environmental issues - Conference Introductory conference to the iaelyon 2024-2025 Major Conferences cycle "Capitalism and Democracy", on the theme: "How do companies take part in today's social and environmental issues? The example of patronage". An event co-constructed with the Fondation de France Centre-Est. With: Elsa MAURY, Philanthropy and Patronage Development Officer at the Fondation de France Centre-Est Estelle BOULINGUEZ, Deputy General Delegate of the Adecco Group Foundation With the participation of Joachim DE PAOLI, Doctor of Economic Sciences, researcher in the History of Economic Thought and Management. He will speak on the links between capitalism and patronage. Introduction by Valérie REVEST Welcome speech by Marie-Christine CHALUS, Managing Director of iaelyon While the involvement of companies in societal issues is a very old phenomenon, it now takes various forms in order to face the societal challenges we are facing and to respond to the pressure exerted by consumers, customers, and employees with regard to the commitment of the latter on societal issues. This permeability between companies and society raises a certain number of questions. How do companies concretely take part in today's social, societal and environmental issues? Is their involvement increasing and is it a sign of the gradual decline of the State in certain areas of general interest? What are the motivations of companies involved in these processes? What are the challenges for the future? What are the differences between CSR and patronage? The Fondation de France, the leading philanthropy network in France and a major player in private engagement, will present the history and challenges of patronage, which began its growth in France in the 1990s and is now a real issue in corporate strategies, alongside CSR (Corporate Social Responsibility). Recorded on Tuesday, November 19, 2024 at the Malraux auditorium of Jean Moulin University Lyon3. More information: https://iae.univ-lyon3.fr/mecenat-len... https://iae.univ-lyon3.fr/

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