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Tsutaya Juzaburo will be the main character in the 2025 NHK Taiga drama "Berabou - Tsutaju Eika no Yumebanashi". Tsutaju, who opened Koshodo at the age of 23, brought a breath of fresh air to the Edo publishing world, but what kind of person was he? In this article, we will trace the life and footsteps of Tsutaya Juzaburo, and uncover the secrets and reasons behind his rise to become the publishing king of Edo! ▼Table of contents▼ 00:00 Video summary00:37 Tsutaya Juzaburo, born and raised in Yoshiwara03:28 The opening of Koshodo and Yoshiwara Sasami07:42 Early publications and the establishment of a business base10:55 The popularity of Tenmei Kyoka and Tsutaju's rapid growth16:53 Tsutaju's yellow-covered book publishing20:26 The Kansei Reforms and the yellow-covered book of political satire24:40 The ukiyo-e publishing initiated by Juzaburo28:58 The end of Tsutaya Juzaburo▼Major reference books▼ Suzuki Toshiyuki, Tsutaya Juzaburo (Heibonsha, 2024) Yamamura Tatsuya (editor), Tsutaya Juzaburo: The Media King of Edo and the Outcasts Who Changed the World (Takarajimasha, 2024) Rekishijin Special Edition December 2023 Who is Tsutaya Juzaburo? ” (ABC Arc, 2023) Sato Itsuko, “Edo Publishing Control: Comic Authors at the Mercy of Oppression” (Yoshikawa Kobunkan, 2017) Suzuki Toshiyuki, “New Edition Tsutaya Juzaburo” (Heibonsha, 2012) Naito Masato, “Popular Ukiyo-e Artists of Edo” (Gentosha, 2012) Imada Yozo, “Edo Bookstores” (Heibonsha, 2010) Matsuki Hiroshi, “Tsutaya Juzaburo: Director of Edo Arts” (Kodansha, 2002) And many more ▼Image Source▼ National Diet Library website https://www.ndl.go.jp/index.html Tokyo Metropolitan Central Library https://www.library.metro.tokyo.lg.jp/ ColBase https://colbase.nich.go.jp Dataset of Japanese Classical Books (held by the National Institute of Japanese Literature) https://www.nijl.ac.jp/pages/cijproject/ Database of Japanese books https://kokusho.nijl.ac.jp/?ln=ja University of Tokyo Library https://www.lib.u-tokyo.ac.jp/ja Waseda University Library "Comprehensive Database of Classical Books" https://www.wul.waseda.ac.jp/kotensek... Nara Women's University Academic Information Center https://www.nara-wu.ac.jp/aic/index.html Seikozan Shohoji Temple Nichiren sect temple page (Tsutaya family gravestone and monument commemorating Juzaburo mother and son) https://temple.nichiren.or.jp/0041045... #Tsutajyu