Sonax getting to know the brand. XTREME chemical line. Part 3.
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Sonax what kind of brand is this? Let's get acquainted with the extreme line for our own use! #detailing #detailrussia #polishing Like the signature and the bell. Be on our team, join us! Instagram channel - / detailrussia Instagram studio - / detailrussi. . A minute of brand history! In 1905, German architect Franz Hoffmann opened a chemical plant in Neuburg for the extraction of diatomite, or silica. They made powder from it, which was used to polish metals and various surfaces in the household. Planning to create a unique polish in the future, Franz founded the Hoffman Mineral company. Hoffmann's dream was realized by his children. After the war, the company began producing silver polish in a flat jar with the Sona logo. The polish was not in demand, as it could only clean silverware and was not suitable for anything else. Then the idea came up to create a car polish. It was decided to give a different name to the new product. The letter X was added to the word Sona, which came to mean wax, an essential component of the polish. But there is another legend that says that the name was formed thanks to the German words sonne and wax — sun and wax. No matter how different the opinions of historians, the date of the brand's foundation is known for sure. In 1950, Manfred Hoffmann, Franz's grandson, founded a subsidiary company Sonax and registered a new trademark. In 1962, with the arrival of winter and severe frosts, the most effective de-icer in aerosol cans went on sale, which dissolved ice without freezing itself, unlike its predecessors. It was a breakthrough. That winter, Sonax became a sales leader in Western Europe. In 1984, Manfred Hoffmann Jr. became the owner of Sonax. With his arrival, the company's turnover increased to 30 million German marks. Today, the company has representative offices in 80 countries around the world. Exports grew by 30%, and subsidiaries in Austria and the Netherlands strengthen the company's position in foreign markets. In 2012, the Sonax brand was named "Brand of the Century" by renowned German publisher Florian Langerscheidt.
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