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What makes one society think it is superior to another? All cultures are different, and each culture is relative to the place it is located! What is natural for one culture may be unacceptable for another. Visit our website http://www.aulade.com.br and study with the best team of teachers on the internet. There are hundreds of completely free video classes for you to study! In this class, Professor Andrea will show the concepts and differences between ethnocentrism and cultural relativism.