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Fujisen will take you to taste Echigo Farm's Snow Rice in Niigata Prefecture. The specialty of Snow Rice is that the rice can stay fresh for up to 365 days by storing the rice in a room that controls the temperature and humidity to suit the rice's preferences. The temperature is set at 5 degrees Celsius, which is purely from the snow. It is only milled and sold when someone buys it using a closed rice milling machine, free from germs and foreign substances. In addition, it is a rice that is specially cultivated in mountainous areas, using pure natural water from melting snow, making the rice here sell well and cost 5 times more. Snow Rice is soft, smooth, and sweeter than other Japanese rice. What will it be like? Let's find out! Watch the program Do Hi Ru episode: Snow Rice Sells Well, Costs 5 Times More, Sunday, November 20, 2022, 5:30 p.m. - 6:00 p.m. on Thai PBS or watch it later at http://www.thaipbs.or.th/program/Dohiru and follow the program's movements at / dohiru #Dohiru #SnowRice #EchigoFarm ------------------------------------------------------- Press Subscribe to follow the channel's good programs at: http://thaip.bs/YSBht5j and follow Thai PBS online at Website: http://www.thaipbs.or.th Facebook: http://www.fb.com/ThaiPBS Twitter: / thaipbs Instagram: / thaipbs LINE: http://www.thaipbs.or.th/AddLINE TikTok: / thaipbs YouTube: / thaipbs