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FREE DIAGNOSIS GROWTH MACHINE: https://bit.ly/diagnosticogratuitoanchor BIGIN: https://bit.ly/bigin-zoho GIFT FOR LISTENERS: https://bit.ly/3ScUNnK —---------- Former secret agent, experienced hacker, entrepreneur and future Nobel Prize winner! Our guest this week is none other than Andre Diamand, the mind behind Sexy Canvas - a methodology that maps the sensations of the human mind and uses them to win customers. We talked about his entire trajectory, how it was to migrate from the startup world to the world of education and information products and how the process of creating the famous Sexy Canvas came about. —---------- 00:00 - Who is Andre Diamand 02:39 - How and why Diamand created the Sexy Canvas 04:14 - What's the problem with startups 09:25 - The disorder starts in the operator's mind 11:07 - Is the Brazilian doomed to failure? 13:35 - How to achieve healthy capitalism 18:00 - You're afraid of selling anything 26:40 - The true power of the Sexy Canvas 32:35 - Selling with Sexy Canvas 37:25 - Sin in everyday life 44:35 - Human evolution and feelings 48:50 - How Diamand propagated the Sexy Canvas 55:00 - Big brands and the deadly sins 58:10 - Why does lust sell? 01:06:20 - Sexy Canvas within the company 01:11:24 - How to adopt a more aggressive positioning —--------- 📌Follow Growth Machine on Instagram: https://bit.ly/3AWGVaQ 📌Growth Cast hosts and guest on Instagram: Thiago Reis - thiago.reis.gm Leonardo Alexandre - @leonardo.alexandre.si 📌Follow Growth Machine on all networks: Instagram - @growthmachinebr