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SEO or SEA: Which strategy to choose? Differences, advantages/disadvantages, relevance & synergies

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La raiponse, Accélérateur d'Initiatives Positives

Published on Dec 13, 2024

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SEO or SEA: which SEO strategy should I choose to boost my site's visibility on search engines? Find out what search engine optimization (SEM) is and how natural (SEO) and paid (SEA + Ad Grants) SEO work. In this video, you will learn the advantages and disadvantages of natural and paid SEO and in which cases SEO or SEA may be the most relevant for your project. As a bonus: for non-profit organizations (associations and foundations), find out if you are eligible for the $10,000 Google Ad Grants advertising grant and if the Ad Grants program may be relevant for your organization! The goal of this video is to help you better understand the different SEO strategies for a website to help you choose the one that will make the most sense for your organization. In addition, find out what the synergies are between these strategies to maximize your visibility potential on the internet and thus increase traffic to your site. On the program: 0:00 - Introduction and program 01:38 - Introduction to search engine optimization (SEM) 03:31 - Natural referencing (SEO) 06:30- Paid referencing (SEA) 10:01- Google Ad Grants referencing (SEA) 13:51 - SEO vs SEA: Opposite or complementary? Need help evaluating the potential of referencing for your organization? 👉 Contact us to benefit from a free SEO/SEA/Ad Grants Audit: https://la-raiponse.org/audits-consei... To improve your skills on SEO topics, consult our resources & webinars in our Solidarity SEO Toolbox 👉 https://la-raiponse.org/ressources/ Train yourself in SEO with our mini-training courses 👉 https://la-raiponse.org/ressources/mi... Additional articles and videos: SEO and SEA, two complementary strategies to maximize your online visibility (article) 👉https://la-raiponse.org/ressources/bl... What is SEO and why is it important for your impact project? (article) 👉 https://la-raiponse.org/ressources/bl... Webinar Replay: Google Ad Grants demystified: which associations can really benefit from this grant in 2024-2025? 👉 • Google Ad Grants in 2024-2025: Like... Who are we? As the 1st Solidarity SEO Agency, we are committed to providing actors of change and the ESS (associations, foundations, cooperatives, mission-driven companies, etc.) with the knowledge and skills needed in SEO to enable them to benefit from the resources they deserve and accelerate their speed of development. To find out more about our association, click here 👉 https://la-raiponse.org/notre-associa...

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