Slides for this class: https://professorquintino.com.br/slid... Video text: https://professorquintino.com.br/slid... Content: 00:13 - It seems easy... 00:34 - It gets complicated 00:52 - Taxes are levied on sales 01:32 - Company presentation and example parameters 02:12 - What do we have, then? 02:35 - Concept of management cost 02:53 - Calculation of the total unit cost of the product 04:55 - What should the selling price be? 05:39 - Board meeting 06:28 - Initial proposal (FALSE) 07:50 - Expected profit in this 1st proposal 08:00 - Stylized invoice and commitments 08:57 - This proposal did not meet its objectives 09:21 - Markup 11:41 - Obtaining the markup 12:19 - Stylized invoice for the 2nd proposal 13:14 - Marking up with the correct selling price 13:33 - Instead of dividing, you can multiply by the inverse 13:49 - But do you always have to do this? 14:03 - Challenge to the boss 14:37 - Final clip ------------------------------------------- When setting the selling price, the company must consider that, nowadays, it is the market itself that sets the selling price. See this link: • Costs and expenses. Direct and Indirect... ------------------------------------------- On this website of Professor Quintino 🔗(https://professorquintino.com.br), 🔎you will find the channel's videos organized by discipline and in sequence, according to the syllabuses of the academic disciplines. Visit: https://professorquintino.com.br -------------------------------------------- Subscribe to the channel at this link: 👊 / @professorquintino -------------------------------------------- In the following list, there are the links to access the videos, organized in order, according to the main syllabuses of the disciplines explored on the channel. 🔗 Video that brings together all the disciplines: • Video links, organized in sequence... 📕 Basic Accounting: • Basic Accounting. Video links... 📗 Intermediate Accounting: • Intermediate Accounting. Video links... 📚 Advanced Accounting: • Advanced Accounting. Video Links... 📘 Cost Accounting: • Cost Accounting. Video Links... 📙 Tax Accounting: • Tax Accounting. Video Links... 💸 Accounting and Public Budget: • Accounting and Public Budget. Li... 📔 Accounting Theory: • Accounting Theory. Video Links... 📒 Analysis of Financial Statements: • Analysis of Financial Statements. ... 🌎 Economics: • Economics. Video Links, in sequence... 📈 Financial and Capital Markets: • Financial and Capital Markets. Li... 💰 Financial Education: • Financial Education. Video Links... -------------------------------------------- Topics covered in this video: markup. sales price, sales price formation, cost accounting, costs, sales taxes, sales taxes, sales commission, profit, profit on the invoice, product cost, absorption costing, variable cost, fixed cost, management cost, expenses, direct costs, indirect costs