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In the new episode of the SEQUOIA school podcast, Daria Loseva held an open conversation with guests from the largest online travel agency in Russia, Travelata. Together with Vladimir Kalinin, Director of Tour Product Management, and Vitaly Komissarov, Director of Franchising, they discussed the most pressing issues of business and management in the travel industry. In the podcast you will learn: ▫️What marketing tools work in 2024 ▫️What to invest in to attract new customers ▫️How to build a team and avoid management mistakes ▫️Why company values are important and how they affect success ▫️What is NPS, and why it is important to care about tourist loyalty ▫️Ways to return customers and reanimate their interest in the company ▫️Discounts: real benefits or pitfalls ▫️How Travelata managed to win the trust of tourists and become a leader in the market Marketing, management and development in the tourism industry - more useful materials about the tourism market are waiting for you in the Telegram channel of the Sequoia travel school https://t.me/+7U-Xt3fXkzM5ZWI6