On November 8, the 3rd lecture of the Public Lecture Series of the MGIMO Department of Entrepreneurship and Corporate Management was held. The topic of the lecture: "The strategy of any modern company is a "happy client." Boris Zarkov is the founder and CEO of the White Rabbit Family management company. In 2010, Boris Zarkov opened the White Rabbit restaurant, where haute cuisine came to the fore. In 2015, White Rabbit took 23rd place in the world ranking of the best restaurants in the world The World's 50 Best Restaurants, and was also noted as the "Highest New Entry" - the best debut of the year. In 2016, White Rabbit entered the top twenty best restaurants in the world, taking 18th place in the prestigious rating. Today, two WRF projects are already in the top 100 best restaurants in the world: White Rabbit and Selfie. According to the results of 2018, the restaurant takes 15th place in the world ranking. The speaker is also a co-founder of the Russian International Gastronomic Festival IKRA and a laureate of the national award for contribution to the development of the hospitality industry "Person of the Year-2016" and "Restaurateur of the Year-2017" according to GQ. The dynamically developing White Rabbit Family holding includes more than two dozen projects of various formats, from premium to democratic network. In 2013, the Southern branch of WRF was founded in Sochi, and in 2017, the company entered the international market, opening the Selfie Astana restaurant. In 2018, the Crab Market restaurant was opened in Dubai. The main postulate of the holding is the idea of ​​​​promoting Russian cuisine, Russian products and their seasonality. The holding's restaurants have become an example of modern trends in the world of catering and gastronomy. They are included in prestigious Russian and international ratings, authoritative European guides recommend them to foreign tourists. The direct author of all concepts, Boris Zarkov sets trends for the Russian restaurant business as a whole. He is one of the ideological inspirers of the new Russian cuisine, foodie, passionate about searching for local products and developing Russian gastronomic tourism. The Department of Entrepreneurship and Corporate Management, created jointly with the P. A. Stolypin Institute for Growth Economics and Delovaya Rossiya, became part of the MGIMO School of Business and International Proficiency. In October of this year, the Department launched the first cycle of public lectures, which will run until the end of this year. The lecture was attended by more than 150 people, including both external listeners and MGIMO students. The visitors were greeted by Boris Titov, Head of the Department of Entrepreneurship and Corporate Management, Presidential Commissioner for the Protection of Entrepreneurs' Rights, Chairman of the Supervisory Board of the P. A. Stolypin Institute for Growth Economics, and Co-Chairman of the All-Russian Public Organization Delovaya Rossiya. As part of the first cycle of public lectures, which will be held in November-December 2018, there will be 2 more lectures: November 29, 2018, 16:00-17:30 Sergey Kolesnikov "International Manufacturing Company — from Effective Strategy to Effective Production Management." December 13, 2018, 16:00-17:30 Vladimir Gruzdev "Business and Government Management — Two Big Differences." The most important part of the training at the Department is the study of practical experience in running a business. The teaching staff includes the strongest practitioners of Russian business. The training process will be based on the innovative case method. In March 2019, a new exclusive Executive MBA program "Entrepreneurship and Corporate Management" will be launched. In the 2019 academic year, the courses of the department will be included in the basic disciplines of the faculties of MGIMO. Subscribe to our news to stay up to date with the latest events of the Department. More about the Department: http://stolypin.institute/epm