Sante: How I Created My Brand FiveFourFive - Outpump Podcast

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Outpump

Published on Jul 18, 2024
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Luca Santeramo, better known as Sante, is the guest of the second episode of Outpump Podcast. We talked with him about his journey - which began on social media -, how the creator figure has evolved, and how he managed to achieve his dream of building his own project today. He then told us about his brand FiveFourFive, how it was born, his future goals and, above all, how being faithful to himself and his community has always guided him. Follow us on our other channels: Instagram: https://bit.ly/40KdUcu TikTok: https://bit.ly/3G4PL8m Website: www.outpump.com Sound logo by @prodbylvnar Logo animation by @studiofidler Set System by Out Of Context Poltrone Zanotta in collaboration with One Block Down ___________ Chapters 00:00 - INTRO 00:30 - HOW IS SANTE 01:02 - THE STATUS OF INFLUENCERS TODAY 06:30 - THE RELATIONSHIP WITH CRITICISM 08:15 - THE PANDEMIC AND THE BIRTH OF 545 10:40 - HOW TO DEAL WITH THE ARRIVAL OF NEW SOCIAL MEDIA 11:53 - HOW THE CONTENTS TO BE POSTED HAVE EVOLVED 15:57 - THE RELATIONSHIP WITH THE NUMBERS ON SOCIAL 17:00 - HOW 545 WALKED ON HIS OWN LEGS 19:48 - THE RELATIONSHIP WITH FAME 20:27 - THE DIFFERENCE BETWEEN COMMUNITY AND FAN BASE 23:25 - ITALIAN IDENTITY 27:55 - LOVE FOR THE UNITED STATES 28:45 - THE IMPORTANCE OF COMMUNICATION 31:26 - WHY WAS 545 BORN? 35:02 - WHAT IS THE 545 COMPANY MADE UP OF? 36:26 - WHAT'S IN SANTE'S FUTURE 37:41 - THE RELATIONSHIP WITH TESTIMONIALS, INFLUENCERS AND GIFTS 42:00 - OUTRO

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