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Selling to large companies is specific in its complexity. You need to map the customer's buying process and adapt your business process to it. It is not enough to sell to an individual, but you need to sell to several people with different interests. To master such sales, you need to have a system and possibly use the services of an external trainer. We talk about sales and training of salespeople in large companies with Martin Bednář, a sales trainer. #saleshero #sales #podcast #business #sales #B2B #business #training Listen to us on: ???? APPLE Podcast: https://podcasts.apple.com/cz/podcast... ???? SPOTIFY Podcast: https://open.spotify.com/show/18I57aq... Or follow us on social networks: ???? LinkedIn: / saleshero ???? Youtube: / @saleshero_cz ???? Instagram: / saleshero.cz ???? Facebook: / saleshero.cz ⚪ TikTok: / saleshero_cz