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In this episode, you’ll discover the fascinating journey of a couple who transformed microcement application into a successful art form. Paulo Fonseca and Irene Gordo, a couple united not only by their marriage ties, but also by their passion for transforming ordinary spaces into aesthetically pleasing and durable environments through microcement. With Paulo bringing his technical expertise gained from a previous career in painting, and Irene managing the administrative sphere with a steady hand, together they have created a respected brand in the world of interior design. The journey has not been without its challenges, but each obstacle has only strengthened them, refining their skills and sharpening their understanding of the market. They generously share the lessons learned, from the importance of separating personal and professional life to effectively managing client payments. The conversation turns to technique, where Paulo reveals the secrets behind a successful microcement application, and the importance of accurate measurements and a clear understanding of the materials at hand. This episode is a goldmine of insights for those just starting out in business, offering a clear view of what it takes to thrive in this competitive field. Paulo and Irene’s story is living proof that with passion, dedication and a relentless pursuit of knowledge, success is not only possible, but guaranteed. Join us for this enriching conversation and prepare to be inspired to take your business to new heights of excellence and market recognition.